X, the social platform owned by Elon Musk, formerly known as Twitter, has struck a deal with WWE to launch a new exclusive weekly video series called WWE Speed. This series will feature fast-paced matches designed to conclude within five minutes, marking a significant collaboration between the world of professional wrestling and digital entertainment.
WWE Speed will showcase timed matches aimed to wrap up within five minutes or less, offering a high-energy and fast-paced viewing experience.
This innovative format is a departure from traditional WWE programming and is tailored to capture audience attention in today’s fast-paced digital landscape.
The series will debut in the spring and will be exclusively available on X, with no plans to repurpose matches from other WWE shows.
WWE Speed will feature a diverse lineup of WWE superstars, providing fans with fresh and engaging content every week.
For X, the collaboration with WWE represents a strategic move into the entertainment sector, following recent deals with Range Media Partners and notable figures like Don Lemon and Tulsi Gabbard.
This partnership underscores X’s interest in securing exclusive content, particularly in the realm of sports and entertainment, to enhance its platform’s appeal and attract advertisers.
WWE has been reevaluating its rights agreements following its merger with Endeavor’s UFC, with recent deals including a $5 billion agreement with Netflix for Raw and international rights.
WWE Speed, while a smaller-scale project compared to long-form programs, reflects WWE’s efforts to diversify its revenue streams and explore new content formats in collaboration with digital platforms.
X aims to leverage WWE Speed as exclusive content with significant advertising appeal, potentially expanding its sponsorship opportunities and bolstering its revenue from advertising partnerships.
The partnership between WWE and X for WWE Speed represents a convergence of sports entertainment and digital media, offering viewers a unique and fast-paced viewing experience. As both parties explore new avenues for content distribution and revenue generation, WWE Speed is poised to captivate audiences and drive engagement on the X platform.
Source: Adapted from The Hollywood Reporter